HIV And Stigma: The Media Challenge

The Media Challenge

Huge progress is being made in tackling HIV, yet one fundamental obstacle remains: stigma. It’s clear to all commentators that eradicating the shame related to HIV is a priority; what’s less clear is how you go about achieving this change.

Stigma manifests itself in numerous ways and the result is that many people are reluctant to come forward for HIV counselling, testing and treatment and are much less likely to take the appropriate medication. The stark consequence of this is that incidence rates are far higher than they should be.

In this report, we look at the role of the media. There’s a consensus that the media has an important contribution to make in challenging and changing societal attitudes. And there’s also agreement that the media is not achieving its full potential.

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